山田倡議 Rice Terraces Initiative

「水梯田」保育與近年國際討論農業生物多樣性保育密切相關，

是當前全球受關注的議題，

其目的藉由復育土地來達到生物多樣性，

確保人、環境和生物之間的平衡關係。

Rice terrace conservation is a popular global topic closely connected to global discussion on agricultural biodiversity conservation in recent years. It aims to achieve biodiversity through land restoration while ensuring a balanced relationship among the people, environment, and living beings.

台灣水梯田自然樣貌是傳統農業社會最具魅力的象徵，

本設計呼應全球農業生態多樣性倡議，

重塑人類自然共生平衡價值，

將水梯田復育的土地與農業社會文化的價值傳達給大眾。

The natural appearance of the rice terraces in Taiwan is one of the most attractive symbols of traditional agricultural society. This project responds to the global agrobiodiversity initiative by reshaping the value of symbiosis and conveying the importance of the restored land and agro-socio-cultural values of the rice terraces to the public.

整體設計以水梯田最具特色的三大田地為圖像創作依據，

包裝品牌形象也導入生態訊息，

運用梯田結合在地文化，傳達原鄉品牌概念，

將理念傳達給大眾，

讓更多人認識臺灣水梯田。

The overall design is based on the three most characteristic fields of the rice terraces. The packaging and brand image also incorporates an ecological message by using the rice terraces in combination with local culture to convey the notion of native branding and to bring the idea to the public, so that more people can get to know the rice terraces in Taiwan.

土地是滋養萬物最重要的資源，本設計呼應全球農業生態多樣性倡議，

透過包裝視覺萃取台灣水梯田自然樣貌，

再現台灣水梯田文化中人與土地情感的連結，

詮釋台灣農業生態之美。

Land is the most vital resource for nourishing all living creatures. This project echoes the global agrobiodiversity initiative by visually extracting the natural landscape of Taiwan's rice terraces through packaging, recreating the bonding between people and the land in the culture of Taiwan's rice terraces, and interpreting the beauty of Taiwan's agricultural ecology.